Allowed
A vendor commissioned to develop a campaign on behalf of WHO, uses AI tools for writing assistance, data collection, analysis, or figure generation, with full disclosure and a statement included in the product specifying the purpose of AI use.
Category
Public health campaigns
Guidance Reference
Ensuring transparency in AI use, Practice ethical AI use, Ensure appropriate content and media attribution
Not Allowed
A vendor commissioned to develop a campaign on behalf of WHO, uses AI tools without disclosing their use or including a statement in the product.
Explanation
AI can enhance the development of campaigns, but transparency and disclosure are essential to maintain trust and ethical standards.